After taking over WPLift in 2016, Daan approached me to breathe new life to the brand and its website. His vision was to create a platform that stood out amongst the other Wordpress blogs, conveying an intricate feeling of both professionalism and exclusivity. He wanted every visitor to feel special - like they’ve found a hidden treasure trove. On top of an aesthetic facelift, Daan also needed help with maximising the use of space for simpler user experience and clearer navigation.
I worked closely with Daan to reboot WPLift’s visual identity with a more concretised concept, following the same vein of the company’s already bold direction. I also redesigned the website to solve his navigation issue by creating modular blocks for more efficient use of space and for future scalability - versatile for adapting to new features and content.
The new visual identity needed to reflect WPLiftʼs bold and dynamic personality - one that was relatable and instantly memorable. When Daan and I hit our eureka moment of the space concept, it was quite honestly a magical moment. We took the idea of “lift” into “lift off” and developed a fun character to be the face of WPLift along with a complementary colour scheme of blue and red hues.