PanPan

As cheeky and playful as a pup

PanPan, a Japanese onomatopoeia for feeling full, is our imagination of what a creative product page design could look like. The concept of PanPan is a deliciously nutritious dog treat made with fresh and true ingredients and we wanted to communicate that in an interactive way. The way the package unravels is a seamless way to project freshness - like an immediate unwrapping of what's inside minus the processes.

See how Théo Gil brought this project to life.