Illuminating your property journey through illustrations
- Superunion Singapore
The guiding light for properties in Southeast Asia
We've had the pleasure to work closely with the Superunion Singapore and PropertGuru team to create a new illustration style for their latest brand repositioning. It was an honour to be a part of such a huge proiect - and we're so happy with how it turned out.
PropertyGuru is Southeast Asia’s leading PropTech company, and the goal of these illustrations is to highlight how the brand’s content, insights, products and services illuminate and guide all on their property journey; with the concept of ‘light’ used to express PropertyGuru’s guidance.
The key light source in all illustrations is expressed through line gradients and ensures human interaction is at the center of each message. While these elements really brought the message home, it was also quite challenging to pull off. We're thankful for the teams' support and flexibility in helping us succeed in this project.