The bomb dot com for burgers

  • Discipline
    web, interaction
  • Year
    2021 - 2022

Celebrating burgers, front and center

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Burger Bomb's aesthetic is inspired by the burgers itself. The curved shapes represent the burger buns and the big typography represents a burger's personality: bold and unabashed. It is unmistakably lively and makes you excited to have a burger.

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Juicy burgers with equally juicy aesthetic

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While the website is bombastic and colourful, it is still restrained - we want people to still come for the burgers and stay for the burgers, but have an enjoyable experience while they're at it. That's our goal for the website design.

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Lettuce, onion, cheddar, it doesn't get any better

The holy trinity of a burger's backbone: lettuce, onion, and cheddar - the main inspiration behind our colour palette. The colours take on the spirit of a burger but with a little skewed hue for that extra edge. It's pairing the oddest shade of brown with a bubblegum pink that describes how sometimes a pineapple works with ham. It's weird but it flies off the grill.

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If you can dream it, you can build it

Imagine if you could customize and build your own burger effortlessly from wherever you are while potating at home - wouldn't that be the ultimate burger fantasy? We wanted to make that happen with this Build Your Own Burger section while also creating opportunities for the brand's personality to shine through flashy illustrations. It's a fun page but also highly functional.

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