Traditional pastificio with a bold personality
- Year2022
- Disciplinebranding, web, illustration, print
- SectorFood & beverage
![](https://images.prismic.io/tofu-dev/52275e28-5e9f-44ed-a8e8-d12eb745c9b9_Frame+218335678.png?auto=compress,format&w=1440&h=884&fm=png&q=100)
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What's your pasta persona?
Luigi is our self-initiated take on the branding of a pastificio - a specialty pasta shop for freshly made pasta all-day, everyday. The concept behind Luigi's is the innate understanding that everyone has a pasta they tend to gravitate to. Are you a tagliatelle? Or perhaps a fusilli? Who knows, but you can find out at Luigi's.
![](https://images.prismic.io/tofu-dev/26db0759-db05-489a-a6a9-3a224cd3c471_Frame+218335679.png?auto=compress,format&w=1440&h=1031&fm=png&q=100)
![](https://images.prismic.io/tofu-dev/7f3f2ed6-387e-4c3e-8dd3-de7807993ae4_Frame+218335681.png?auto=compress,format&w=1440&h=1031&fm=png&q=100)
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Made for the Buzzfeed personality quiz afficionados
In our world, Luigi's is a generational business revamped for the modern working adult. It's for the millennials who grew up taking Buzzfeed quizzes and obsessed with their "type" - whether it's a sandwich or a pasta, Luigi's branding is geared to satisfy both your carb cravings and your need for labels.
![](https://images.prismic.io/tofu-dev/861b8891-cd65-43f1-817a-7a1e459068b2_Frame+218335729.png?auto=compress,format&w=1440&h=1121&fm=png&q=100)
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